PILMMA Offers Legal Marketing Strategies
Personal Injury Lawyers Marketing and Management Association, PILMMA, the first and only legal marketing and management association exclusively for injury, accident and disability lawyers, was created to increase the visibility and caseload of law firms by meeting the marketing needs of personal injury and disability attorneys.
Created by Ken Hardison of Hardison & Associates in Raleigh, NC, PILMMA provides monthly law firm advertising seminars, a subscription to PILMMA’s Marketing Insider’s Journal and biannual marketing and management summits.
The organization's mission is to present marketing strategies that have been proven and tested by new and established law firms. PILMMA offers Silver, Gold and Platinum memberships, providing members with access to marketing content, PILMMA’s Listserv, a link to 24/7 interaction with members of PILMMA, weekly tips, legal marketing meetings, a newsletter, and other information aimed at giving law firms an edge over their market competitors.
Members have applauded the return on their investment, stating:
- "I have learned invaluable ways to grow my business and at the same time avoided costly mistakes."
- "I have learned more in one day which will more than pay for the cost of my involvement for the whole year."
- PILMMA is to contingency fee attorneys what gasoline is to an auto. You can’t run without it."
- "I would urge all attorneys who wish to not only be competitive, but who want to be in the forefront of marketing and development of their law practice to attend PILMMA’s seminar."
- "The best and most productive seminar I have attended in my 50 years of practice."
The success of the organization's conferences lies with the prestigious speakers and the varied law firm marketing sessions.
Past topics have included: Direct Marketing for Profits, by Al Lautenslager owner of The Ink Well; What Every Attorney Should Know About Marketing with Videos, by Gerry Oginski of Gerald M. Oginski, LLC; Moving Beyond SEO To Total Web Marketing by Dale Tincher and Lisa Vaughn of Consultwebs.com; Billboard Advertising: The Pros and Cons by Ken Hardison, PILMMA President and Founder.
On the heels of a successful April 2010 law firm marketing conference, PILMMA announced its Fall 2010 Marketing and Management Summit conference to be held October 29-30 at the Encore at Wynn Resort and Casino in Las Vegas. The conference will offer proven law firm marketing strategies.
For additional information on PILMMA, contact Ken Hardison at 1-800-497-1890 or online at PILMMA.org.